Cascata Blu presents Africa Comes Alive and raises $300,000 for World Vision

Cascata Blu swimwear fashion in support of Africa Comes Alive

Swimwear line Cascata Blu collaborates with Canadian jewellery designers to raise funds and awareness for World Vision | Photo Credit: Korby Banner

TORONTO, November 28, 2011:  On Thursday November 10th, 2011, six hundred notable philanthropists, celebrities, sports stars, media, and fashion insiders attended Africa Comes Alive, a benefit presented by Cascata Blu in support of the A Hi Kulene Area Development Program and World Vision.  The program is aimed at building schools, hospitals and other infrastructure projects in Mozambique.

The event was hosted by Joan Kelley (Director of Operations of Cascata Blu and owner of Hero Media) and husband Don Walker (CEO of Magna International), and raised $300,000 for the cause. The couple personally matched donations of up to $150,000. After a visit to A Hi Kulene in 2010, Joan and Don committed to raising awareness of World Vision Canada and finding sponsors for hundreds of children.

“My first introduction to World Vision was through hosting several of their infomercials. That experience really got me thinking of what can I do to help,” says Kelley, “I have travelled with World Vision Canada extensively and I am very pleased with the good work they do and the great results of positively impacting peoples lives. We are so very fortunate to be in a position to be able to help others.  The Africa Comes Alive event was our way to share with people exactly what we are doing and give them an opportunity to get involved.”

Comedian/actor Jessica Holmes (Royal Canadian Air Farce) emceed the event, which included guests such as Belinda Stronach, Anne-Marie Mediwake (CBC), Mary Kitchen (CityTV), Ambrose Price (HGTV's The Decorating Adventures of Ambrose Price), Denis Maruk (Washington Capitals), Martin Reader (Team Canada Beach Volleyball), Korby Banner (Style By Jury), and Sarain Boylain (Republic of Doyle, Rookie Blue).

The night featured a fashion show premiering the Spring/Summer 2012 swimwear from Cascata Blu paired with African-inspired jewellery created and donated by Canadian designers specifically for the event, including C’est Joli, Colette Harmon, J. Rox, Jewellery by Karen, Monikque Jewellery, Melissa Clemente Designs, Rita Tesolin, Sylvia Brade, and Tracy Borlase. Each individual piece was sold during a live auction, with a top bid of $9,000 for a necklace from Sylvia Brade.

Guests bid on silent and live auction items, while representatives from World Vision Canada were on hand to accept donations and register new sponsorships. Guests also enjoyed live African drumming by BCL, a live performance by award-winning African musical group Krystaal, South African wine tasting from RKW Wine Importers, and hors d'oeuvres from Williams Landing Catering.

Sponsors included MARO Supper Club, Uniq Lifestyle, RKW Wine Importers, Williams Landing Catering, Art Tech Communications, KingWest Fitness, and Partners Promotion Group.  Jen Santoro and Rachel Smith provided the hair, makeup, and styling services for the fashion show.

Donations can still be made by contacting Patrick Diltz at World Vision Canada: 866-825-1697