Six-part, original web series by Rogers Media and L’Oréal Canada to discover Canada’s most talented hair and makeup artists
TORONTO, February 27, 2012: Canadian Supermodel Coco Rocha will lend her beauty expertise to a new audience as host of the all-new, digital, reality series from Rogers Media and L’Oréal Canada, Canada’s Best Beauty Talent. This six-part original web series highlights Canada's most promising hair and makeup artists as they compete for the coveted tile of Canada’s Best Beauty Talent. The webisodes will debut this April following the Canada’s Got Talent television broadcasts on Citytv. Further details will be revealed in the coming weeks.
"Canada has always had a strong output of fashion talent,” said Rocha of her new role as host on Canada’s Best Beauty Talent. “Many of the world’s best-known models and designers are Canadian-born and I am tremendously excited to now be part of a show that recognizes and celebrates top-tier beauty talent in Canada."
Rocha, who grew up in Vancouver, B.C., has attained international stardom for her work as a runway model, cover girl, spokesperson and red carpet fashion correspondent. Having worked with some of the most recognized and acclaimed fashion and beauty editors, photographers and designers in the world, Rocha will provide the guidance and support that the contestants of Canada’s Best Beauty Talent will need to succeed not only in the competition, but also in the beauty industry.
“We are ecstatic to have Coco as the host for Canada’s Best Beauty Talent,” said Jacqueline Loch, Vice-President of Client Solutions, Rogers Media. “As a home-grown Canadian and internationally-renowned fashion and style talent, Coco symbolizes the incredible success one can achieve when given the opportunity – exactly what Canada’s Best Beauty Talent represents.”
"Ms. Rocha's international flair and beauty savvy will amplify the dynamic energy of Canada's Best Beauty Talent,” said Marie-Josée Lamothe, Vice-President and Chief Marketing & Corporate Communications Officer of L’Oréal Canada.