Sammi “Sweetheart” Giancola launches new fragrance “Dangerous”
TORONTO, February 09, 2012: Sammi “Sweetheart” Giancola, an original cast member of MTV’s highest-rated show ever, Jersey Shore, brings her new fragrance Dangerous to Canada
She has been touted by many as the sexy, strong-headed “sweetest bitch you’ll ever meet,” which seems to walk hand in hand with the Dangerous brand motif “dangerously sweet.”
The brand is spearheaded by fragrance veteran Paul Morrison who brings over 20 years of perfume expertise, with brands such as Calvin Klein’s Obsession, Eternity, Escape and CK-1 in his wake. “Dangerous was designed to excite, energize and attract,” states Morrison, CEO of Dangerous Marketing Company. “Sammi Sweetheart does all of these things and we look forward to getting dangerous with Sammi.”
Dangerous was soft-launched last year to coincide with the debut of season three of Jersey Shore whose premiere set record-breaking numbers with an astonishing 8.5 million viewers.
Dare to be dangerous? Sammi Sweetheart’s new fragrance is available online at www.dangerousperfume.com and in Toronto at Perfume 986 (986 Pape Ave).