Founder of brand inspired by London’s Sloane Square Among First Tea Sommelier Graduates in North America and First with Dual Accreditation by Tea Associations in Canada and the United States.
TORONTO, February 17, 2012: Toronto-based Sloane Tea Company is taking tea to new levels of quality in North America, with its collection of 16 premium loose leaf teas, now available at retailers across Canada.
Inspired by the well-known Sloane Square in London, England—a nation globally recognized for its tea drinking propensities, Sloane Tea’s 16 signature teas possess the inspirational qualities of refined old-world charm: distinctive tastes, colours and packaging.
Each tea is the result of a combination of the finest loose-leaf teas, chosen from hundreds of tea gardens abroad, with exotic ingredients that are then processed using ancient artisanal techniques.
To further enhance the taste and smell of each of the teas, they are scented and blended based on the principles of perfumery. Sloane Tea Founder, Hoda Paripoush, studied at the famous Studio des Fragrances in Grasse, France, anchoring her scenting and blending credibility. In addition, all Sloane teas, while in development, are regularly cupped and assessed by independent certified tea sommeliers, gourmet chefs, culinary instructors and tea industry experts, who closely examine for appearance, liquor colour, aroma and taste.
All of Sloane Tea Company’s teas can be identified within six categories of taste: citrus, fresh, floral, spicy, sweet and creamy. The Sloane Tea Taster’s Arc, available on the website (sloanetea.com), allows tea drinkers who are unfamiliar with the brand to select a tea that meets their unique taste preferences.
Sloane Tea Company products are available online through sloanetea.com and at approximately 30 independent retailers in Ontario, Quebec, Alberta and Saskatchewan. As of early April 2012, a curated collection of Sloane teas will be available at 90 Indigo/Chapters stores across Canada.